Our Brands
A connected system across demand, delivery, product and infrastructure.
A portfolio of luxury travel brands, today concentrated in the Nordics and structured to add further regions and specialisms over time. Each business plays a defined role within the platform.
Demand · UK-based Travel Brands
Pinnacle Travel
Our UK-based house of high-end Nordic travel brands.
Pinnacle Travel designs high-end, tailor-made luxury journeys for an international client base, combining creativity with deep regional expertise. It operates our portfolio of consumer-facing travel brands.
Tailor-made luxury travel
High-end, tailor-made Nordic journeys designed for international clients.
Aurora specialism
A dedicated focus on Northern Lights and aurora-led travel experiences.
New brand development
Further Nordic specialist brand concepts currently in development.
Delivery · Nordic Operating Group
Pinnacle Nordics
Our Nordic operating group, holding our destination management and hospitality businesses.
Pinnacle Nordics is the Nordic-based holding entity for our on-the-ground businesses. It brings together our destination management company, All Nordics, and our hospitality holding, Pinnacle Properties.
Our B2B destination management company, selling Nordic ground services to international travel agents, tour operators and partner brands. It manages logistics, suppliers and real-time delivery, and forms the operational backbone of the group.
Visit siteAll Nordics, opens in a new tab
Part of Pinnacle Nordics
Product · Hospitality Holding
Pinnacle Properties
Our hospitality holding, shaping the guest experience through directly held Nordic properties.
Pinnacle Properties allows us to directly shape key parts of the guest experience with environments that reflect the quality and character of the journeys we design. It sits within Pinnacle Nordics and is home to our owned and operated hospitality assets.
A key hospitality asset within the Pinnacle Properties portfolio.
Visit siteArctic Retreat, opens in a new tab
Infrastructure · Shared Services
Pinnacle Services
Our central platform.
Pinnacle Services supports the group across operations, finance, people and technology, enabling consistency, efficiency and scalability.
OMC Business Solutions
The shared services and operational support company within Pinnacle Services.
